From technology to politics to video games; these are the random thoughts of a geek with too much time on his hands
Ooooh.... shiny...
Published on January 16, 2007 By Zoomba In WinCustomize News
After months of coding and testing, tweaking and rearranging, and many hours spent by our web developers toiling over line after line of code, feature request and last minute change, we are proud to officially launch the new WinCustomize.com!  A lot of time and effort has gone into the design of the new site to make it easier for users, both new and old, to quickly find exactly what they want.  We've also expanded the functionality of the site in ways that are aimed at rewarding long-time community members, and to make everyone's time here at the site more enjoyable.

The most drastic change most will notice is the completely new design and site layout.  The new look, with its glassy blacks, grays and whites is a much needed refresh to the old blue and white design users have been living with for two years now.  The new "skin" for the site looks a lot more modern and inviting.  One of the goals of WinCustomize 2007 was to make the site itself skinnable.  Our design guru, Dark-Star designed WinCustomize with this goal in mind, and in the coming months, we will be adding additional site skins for site subscribers to pick from.

On top of the visuals, a lot of time has gone into cleaning up a lot of the visual clutter from the old site.  The front page is much less busy now, focusing in more on actual content.  Where before there were scrolling lists down the side of the page, we have a much shorter sidebar.  The top of the page is focused much more on community content with items like "Today's Favorites"  the "Featured Skin" (which can be browsed to see the last three featured items), the latest poll, "Today's Hot Pages" and "Featured Articles.

Digging down further, we've tried to make it as easy as possible to browse through the galleries and subcategories under each major library.  A common complaint regarding the old WinCustomize was that it was difficult to specifically browse through a sub-category like "Holiday" under WindowBlinds.  Or that it was difficult to find a given article after it had fallen off the "Newest Articles" list.  To help remedy that, we've built a breadcrumbs system that will allow users to see exactly where they are, as well as how to get back to where they've been.

Of course we will have a guide up in the near future explaining how to use the breadcrumb system, as well as some of the other new features of WinCustomize 2007 (such as the search bar being contextual based on what gallery you're browsing).  But they're pretty easy to use.  Just try clicking around on the arrows between the section names and you should be able to pick things up very quickly.

Now, we've done a lot to refresh the site from a technical perspective, but we also had a large focus on the community when working on this project.  One of the major additions with WinCustomize 2007 is the ability for Master Level skinners in the community to sell their work directly through the WinCustomize store.  This is a way for us to help out some of the skinners who have been around for a long time and contributed greatly to the community.  Users who subscribe to WinCustomize.com will receive a discount when purchasing any Master Skins through our store.

For the rest of the community, we've opened up the WinCustomize Personal Pages to all users.  A WC Personal Page is your own little corner of WinCustomize.  You'll get your own WC subdomain (i.e. zoomba.wincustomize.com), a photo gallery to upload and store your digital photos, and a place to easily track both your own submissions (this replaces the MySkins.aspx page) and keep an eye on articles and skins from your favorite authors here at WinCustomize.  (To activate your personal page area, go to the Settings link underneath the search box, and click on the "Personal Site" tab.  Follow the instructions to create your site.)

There are a number of other new buttons, links and features tucked away for you to discover.  In many ways we've tried to make it as easy as possible for members of the community to take an active role in the site by providing quick links to submit news items for the site, to write articles of interest, and to submit content to the galleries.  So please, take your time, explore, get comfortable and give us lots of feedback!

And of course, be sure to thank the folks who toiled away, hour after hour, to bring you this great new site.  Our crack team of .net coder monkeys did an amazing job taking this site from vague concepts to what you see before you right now.

T-Man, Dark-Star, jpkylegirl, dean183 and andrew_.

Also, thank you to all of you who helped us out by submitting bug report after bug report, broke the test site in new and interesting ways and helped us really hammer out the kinks before launch.

Digg!


Comments (Page 13)
13 PagesFirst 11 12 13 
on Jan 23, 2007
Why in the world would I pay to be a subscriber of this site when I am already an annually paying customer for the Stardock products that this Stardock site supports? I mean, honestly.


Because the money from the WC subscriptions go straight towards the funding of this site, Stardock can't pay for all of it. It's just another way to say "thank you" to Wincustomize for offering all this great and mostly *free* stuff for us leechers to download and use. I'm proud to be a Stardock and Wincustomize supporter, this is a great community.
on Jan 23, 2007
You could go to Deviantart and have to subscribe so you dont get bombarded with ads. It has to all be paid somehow.
on Jan 23, 2007
I agree it is a great community and I love it and Stardock products, but the bottom line is that Stardock *should* be paying for it, period. It is their content distribution right arm and Stardock is doing very well right now with the games and (presumably) their new extras for Vista (of which I hope there are more).

It just seems to me to have to "subcribe" to WC on top of being an already paying customer provides a barrier to the widest distribution of their content. Though I guess the only way it really affects me is that I can't actually customize the new site to be more useful...which is odd since I'm exactly the kind of person (re: a paying customer) you'd think they'd want to be getting the most out of this site.

I just think maybe it's time for Stardock to admit that it's really the father of this wonderful bastard child.
on Jan 23, 2007
When you buy a new car and you get a flat tire, who pays for it? The company? Not likely.
If you use the same car to go on vacation, do you call the the car company you baught the car from and ask them to buy you luggage? Not likely.
And what about the gas in the car? Does the car company give you gas money? Very unlikely....

but why shouldn't the car company pay for it all? They're rich......aren't they?
on Jan 23, 2007
Excalpius, this article is slightly dated, but it gets to the point.

https://forums.wincustomize.com/?forumid=41&aid=88041


on Jan 23, 2007

I just think maybe it's time for Stardock to admit that it's really the father of this wonderful bastard child.

I'm quite sure the day-to-day cost of creating/hosting/running/maintaining this site is a stark reminder/indicator of whose 'bastard child' it is.

Three 'groups' benefit from the existence of Wincustomize.com -

A. Stardock [as you are clearly aware] whose software is championed/supported with skins, etc.

B. The Skinners, who have a communal and high-profile outlet for their 'wares'

and...

C. The Users, who have a central [large] source for accessing/downloading content for the beautification/enhancement of their machines.

Now, Stardock pays hundreds of thousands of dollars per year for their part,

The Skinners spend hours/days/months creating content for theirs.

That just leaves the general User, however in THAT 'group' only a few understand their part in the 'deal' and subscribe, as most seem to want to argue either A, and/or B should be paying..... but as for C [them] it should be free.

Now, one of the perhaps unnoticed benefits from the new 'Master Skins', or premium content is that the general public [User] will come to realise that skins are just like any other commodity - they can command a premium, so an understanding of cost-to-the-consumer will filter through to the public consciousness.

Hopefully that will help group C to understand they too have a part to play...and a bit to 'pay'...

on Jan 23, 2007
Z71, I have no idea what you're talking about. You have a lot of non-sequiturs strung together one after the other as if you are attempting to make a point with them, but it's going right past me. Sorry mate!

I'm not arguing that I wouldn't pay for new skins, etc. After all Stardock has done just that with this site and on its own/others.

IslandDog, thanks for the link. It does provide a good insight into Brad's thoughts BEFORE Stardock's recent good fortunes. Perhaps this new site design will reduce bandwidth substantially.

And excuse my ignorance, but I'm still a little confused as to how a site like DeviantArt supports itself without a paid subscriber model and yet it must have bandwidth requirements well beyond those of WC. It's also clearly self-sustaining as it does not represent the interests of one corporate parent (as does WC for Stardock). I mean, Yahoo/Konfabulator hosted it's software AND widgets on the same site and its downloads (even before being bought by Yahoo) must have dwarfed the requirements of WC (due to better marketing, etc.). Yahoo can, of course, swallow that with hardly a burp.

Jafo, I agree with you regarding the Master Skins etc. As I have said, I'm not arguing that anyone (least of all me) should be getting ALL of the content for free. I've never said that. In fact, I'd like to see shared revenues going to the skinners for their skins, so it would be a win-win all around. When I see a master suite I want to buy, I will do so, happily.

I guess I personally see a difference between a year to year Object Desktop subscriber (like myself) versus a one time purchaser of WindowBlinds (which is how I joined the Stardock customer family, hehe).

May I suggest that, in addition to ANY product purchaser becoming a WC registered user, perhaps Object Desktop subscribers get a WC subscription as a value add? Or maybe a discount after the first year, dropping to free after X years? I'm just spitballing an idea here. Note that I feel I am getting value for my subscription (just for early access to the betas, for example), so this is just a suggestion.

Thanks for listening.

For what it's worth.
on Jan 23, 2007
Why does the : ( turn out to look like an angry emoticon here, instead of a "sad face"? It makes me look like I am pissed off...which I am not at all! Doh!
on Jan 23, 2007

There still has to be a distinction shown/explained between the purchase of an OD subscription and the purchase of a Wincustomize.com subscription.

Usually at this point someone pops up with yet another analogy to explain it.....so, without further ado....here's mine.

You buy a car [OD] with a service contract [OD Subscription] to enable service/repairs [updates] to that car [OD program].

This means you have the potential capability of driving from A to B [you can potentially apply skins, thus modifying your OS experience], but you need also an on-going car registration, licence, petrol, oil, etc [skin download [bandwidth cost], purchase [premium skins], site subscription [WC, DA, etc]].... before this car purchase [OD] is much of any real use.

Now, to drag this analogy out further, since only a relative few pay directly for the WC Subscription it's akin to only a relative few paying for that petrol, road tax, registration etc...while the others must be stealing the petrol and driving unregistered.

The cost of petrol then goes up, along with the fuel subsidy component 'supposedly' for road improvement/maintenance.

Now, like it or not, we live in a user-pays society, [as socialism has generally been shown to fail in a fundamental functional sense], rather than presume a car's lifespan/average distance travelled and add the cost of the potential petrol used PRIOR to purchase, you just pay for the car now, and whatever petrol you use....later...as you use it.

Think back to that OD purchase...and skins, etc....and voila...

 

on Jan 24, 2007
But these aren't expendable units of gasoline. The car has intrinsic value with or without gas. It just won't go anywhere. It comes with an engine, steering wheel, tires, etc. All the pieces needed to run the car as a car...out of the box.

However, Stardock's skinning products are all but USELESS without these skins/icons/etc...period. I mean, what is Windowblinds without a skin to change? NOTHING. Sure there are a few built in examples, but seriously, the whole point of the product is that you are selling the "Skin" PLUS the "Skin changer". And, as I've said before, I have no problems with skinners charging for premium commercial grade skins, or doing a split revenue deal with a host, of course. My point is simply that you have no product if there are no skins available for it. They are both part and parcel of the same purchased product.

Regardless, bypassing the (flawed) car analogy, let's actually look at your competition for a real "apples to apples" comparison.

WINAMP has never charged for access to its website to download its skins, plugins, etc. Before or after being bought out.

Microsoft's WINDOWS MEDIA PLAYER doesn't charge for access to its website to download its skins.

KONFABULATOR has never charged for access to its website to download its skins. Before or after being bought out.

RAINLENDER, ROCKETDOCK, etc. etc. Even these (arguably smaller) sites never charge a fee just to access the elements needed to actually use their products (free or otherwise) as intended.

So I guess my point is that I see WC the way these companies/products see their own sites - re: as a cost of doing business in this product market...which you guys essentially invented, of course.

My two cents



on Jan 24, 2007
Maybe I'm missing something here, but where are you getting the idea that you HAVE to subscribe to Wincustomize in order to get the content? I've never seen that anywhere. Like I mentioned before, you can still browse the site and download stuff without subscribing. Purchasing the subscription just helps out the site and gives incentives and special extras for those who do.
on Jan 24, 2007

Regardless, bypassing the (flawed) car analogy,

It's not 'flawed' at all.

You buy a car it comes with ONE [1] tank of petrol.  You will need to buy more to enjoy the purchase.

You buy Windowblinds it comes with several skins.  You [only may] need to buy more to enjoy the purchase.

Where it may arguably be seen as 'flawed' is that if you wish to continue USING the car for its designed purpose you are REQUIRED to purchase petrol, whereas with Windowblinds you are neither REQUIRED to purchase, nor MUST you obtain any further skins to continue using the program for its designed purpose.  With or without additional skins the program continues to allow the Windows GUI to look altered....

Any site has to pay [or be paid] to provide the content, be it advertising banners, etc or idiot-rich sugar-daddy, so were you to delve deeper into the machinations of those other alleged analogous examples you'd find they are all paying, one way or another....and well, Microsoft is just a silly example...such funding is just pennies added to a multi-hundred dollar purchase [the OS]...

In real terms the 'value' of a skin [to the skinner in man hours, etc] would equate to maybe $5 per....assuming a reasonable take-up rate, factoring in bandwidth/distribution costs, etc.

Multiply that by, perhaps 100 skins per User of WB [fair cop, if you see the typical gigs each dl'd by people just here alone] and thus add $500 to the $20 of the Windowblinds proggy and it'd be a valid costing argument for pre-download-purchase = free site access, etc....

But....

$520 for Windowblinds would have people having kittens over the price.

but...[again]...

User Pays.

However it makes more commercial sense to let the User choose how, when and what he deems sufficient for his WB usage.

Stardock didn't 'essentially invent' the industry/market.  It [they] were simply one of the first to respect it and understand its status as a creative artform that needed 'street credibility' through the adoption of commercial initiatives, along with the likes of Pixtudio and The Skins Factory who between them [and others] are responsible for the growing public acceptance of GUI modification and product/company branding/identity....

The days of hobby-farming skins are probably numbered.... at least definitely as a sole option...

 

on Jan 25, 2007
WINAMP remains the best analogy. Long before they were bought by AOL, everyone could downloaded skins, plugins, visualizations, etc. etc. from their site entirely for free, no restrictions. Winamp never charged $500 for the product, or for the aftermarket add-ons that made it better. And, in point of fact, Winamp needs those add-ons much less than a Stardock product does.

All of the programs I cite above do this the same way...and they did so BEFORE they ever had a sugar daddy (which some of them now have). They saw this as a simple cost of doing business in this marketplace (re: commercial software).

Can you cite any examples from this marketplace that do things the way WC/Stardock does? Just curious to see other examples. Thanks.
on Feb 02, 2007
Fantastic Update to WinCustomize.com Also I would like to point out that gef must of had a lot to do with this fresh design as his "Customize" desktopX skin is extremely similar if not exactly the same. I use "Customize" as my main desktop and therefore have no confusion with going to WinCustomize.com
Great work to all who contributed to the new site design.
on Feb 02, 2007
Way Cool Gurus ................. Nice Work   
13 PagesFirst 11 12 13