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Support the site, support a good cause
Published on November 1, 2007 By Zoomba In WinCustomize News

Today, we are kicking off the 2007 WinCustomize Subscription Drive.  2005 was the last time we made a major and dedicated appeal to the community asking for their support in helping to keep the site alive and running, and we were incredibly pleased with the support you all showed through the purchase (or renewal) of subscriptions.  It was that support that helped us continue to offer and expand the services on WinCustomize that everyone has come to enjoy and even depend on over the years.

This year, two full years after our previous drive, we're doing things differently.  We've grown so much in that time in terms of community and site scope, that we felt it was time to give something back to the real-world community we live in.  So this year, a portion of every subscription purchased ($2.99) between today, and December 14th, will be donated to Childs Play, a charity dedicated to donating toys, games and movies to children's hospitals.  There are few people more in need of a toy or game to brighten their day than the kids who find themselves spending the holidays in a hospital bed.  Specifically, the money raised will be going to the Children's Hospital of Michigan, Stardock's local participating hospital.

We have two goals this year, the first is how many new and renewing subscribers we want to sign-up during the drive, the second is how much money we want to raise for Childs Play.

  • Subscription Goal: 2,000
  • Charity Goal: $5,000

We have 44 days total to meet this goal, and I think we can do it!

Another change this year is we've invited our Master Skinners to participate in the drive.  They were asked over a month ago if they would be willing to donate a portion of the income they receive from their Master Skin sales to the charity.  They could donate anywhere from 5% to 100% of their revenue.  Several of our skinners answered the call and have offered up several of their works to help out this cause.  For that I'd like to thank vStyler, RomanDA, I.R Brainiac, brewman, treetog, SK Originals, Stardock Design and adni18 (who I accidentally missed when I posted the original annoucement.  SO SORRY!) 

This year there is also a dedicated page just for the drive where you can see our progress towards our goal, what Master Skins specifically are participating, as well as an FAQ and a bit more detail about Childs Play

https://www.wincustomize.com/charity.aspx

Over the course of this year's drive (Nov 1st - Dec 14th) I will be giving daily updates on our progress, as well as talk about why subscriptions are important, what you get, what we're planning, as well as talking a bit about the skins and skinners that are participating.

So as the holiday season gears up, we hope you'll help both the WinCustomize community, and Childs Play by purchasing a subscription either for yourself, or for someone else.  Your dollars keep this site going day-in, day-out.

If you have any questions at all about this year's drive, don't hesitate to drop me a line.  Just email me at mikec@stardock.com with the subject "WC Charity" and I'll do my best to get back to you quickly.


Comments (Page 3)
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on Nov 02, 2007
My bad, I forgot to add my appreciation to those Master Skinners, who have generously donated a percentage of their Master Skin revenue.

on Nov 02, 2007
Phil,
Just looked at the Child's Play Web Site (http://www.childsplaycharity.org/) and they seem rather Global to me, they might have started in the states, but it looks like they are branching out nicely... even downunder.

Chris
on Nov 02, 2007

Phil,

The decision to donate to a single hospital was made because we wanted to make as big of an impact as possible.  If we had dispersed the money to participating hospitals based on where members lived, most hospitals would have ended up with $50 or less in donations.  Why donate a handful of change to every participating hospital world-wide when we could make a big difference to one?

This was actually a discussion we had internally as well, that we are a global community giving to a localized charity.  We always wanted to give to one charity in one location so we knew where the money was going and so we knew we could have a real impact with the donation.  The choice of the Childrens Hospital of Michigan is in Stardock's backyard, so it personally made sense to me to donate the money there.  In all honesty, the same issue would have been raised by someone no matter what hospital we chose.  Would it have been any better if we were giving all the money to a hospital in England?  Egypt?  It'll always be local to someone and foreign to someone else.

I'm not saying all of this to dismiss your concerns though.  I wanted to take a moment to let you know that the decision was thought-out and reasoned.  $5,000 to a specific hospital has the potential to do a lot of good, buy a lot of toys and games.  $50 here, $30 (or even just $3 considering how spread out we are) there just doesn't accomplish nearly as much.  In total, the numbers may be the same, but at the end of the day you don't necessarily end up doing the same amount of good.  We wanted to be sure we did something meaningful.  And like I said, selecting any hospital would raise questions of "Why this one instead of that one?"  We had to make a decision, and with all options being equal chose the Childrens Hospital of Michigan in Detroit. 

All of that said, this is the first time we've ever done anything like this.  As the drive continues, I'm sure I'll personally learn a lot about organizing and running events like this.  It's possible future drives will be handled differently depending on how this one works out.  If we blow our target number out of the water, next year I may select additional hospitals to split the money between. 

I appreciate both your support of the site and your questions about the drive.  It was a question that was bound to come up and I'm glad it came from someone who actually cared and was reasonable than someone flaming us in an angry comment.

-Mike

 

on Nov 02, 2007
* Hi Sugaree. Yes I agree that this is a good deed by Wincustomize and I hope it is rewarded.

* Hi Alternate Setting. Firstly, I agree whole heartedly with your appreciation of the generosity of the master Skinners. Another good reason to buy some more Master Skins.
Secondly, "anything that encourages dialogue between local businesses and Community resources, has got to be good." This asumes that Stardock is just a local business.
Thirdly, I am sorry to hear that you feel a Global Charity does not "go on to build on relationships and create benefits that continue beyond the initial event." This has not been my experience with a number of international charities I have dealt with.

* G'day Erk. I pretty much agree with your first paragraph. It is basically a summary of the first three points I made in my initial post. I also agree that the most important thing is that "SOMEBODY in need benefits directly from the help this community is providing with their donations." I just question Stardock's decision not to look beyond their front doorstep.

* Hi Grog. Yes I have checked out the Child's Play website. I also said I believe it is a terrific Charity. No problems there. (Mind you I notice that they haven't spread out into any poor third world countries... yet!)

As I stated earlier, I will be renewing my subscription during this period. (Even though I'm not due for quite a while.) I'm very happy that part of my subscription is going to a worthy cause. I will absolutely NOT be asking for the $2.99 from my subscription to be used differently than anyone elses. This would miss the whole point of my arguement.

I simply ask the decision makers at Stardock/Wincustomize to think a little bit more globally next time.
Commander Phil
on Nov 02, 2007
If the charity is a good cause ( which it is ) it really doesn't matter where it is, children in Michigan are no more or less important than children anywhere else. If it make a difference in one childs life..anywhere, I'm all for it.

I am glad to subscribe to such a wonderful community and I hope that many others will too.   

on Nov 02, 2007
A charity is a charity. It's the thought behind giving to the needy which counts.
on Nov 02, 2007
Hi Mike. Sorry mate, I was typing while your post went up and so I missed it.

Thankyou for your response. It is good to hear that you guys did give the decision more than a quick 'Yeah, that sounds OK. She'll be right'. You make some good points. The best being about wanting to make a sizeable impact in one place. I understand that US $5000 is not a huge amount of money when it comes to charity dollars and you want to make an impact.

It is probably obvious that I have an interest in international charity. Here is not the place to give some long winded lecture on where some of the worst poverty in the world is and how little is being done by the rich developed countries to help. I have had my rant, made my point I hope, and will now withdraw gracefully... if possible.

I really do commend Stardock on this charitable venture and I wish you every success.
Commander Phil
on Nov 02, 2007

and will now withdraw gracefully... if possible.

No need to Phil ...all discussion is good discussion, the end result being that we all will hopefully be the wiser at the end of it.

I'd like to think that the great community we have here is beyond baiting and flaming someone for voicing an opinion on such a worthy subject matter.

on Nov 02, 2007

* "anything that encourages dialogue between local businesses and Community resources, has got to be good." This asumes that Stardock is just a local business.
Thirdly, I am sorry to hear that you feel a Global Charity does not "go on to build on relationships and create benefits that continue beyond the initial event." This has not been my experience with a number of international charities I have dealt with.


Phil, I posted as an ex Charity Administration Officer that worked on a local level.

You have to put the words in context. If it helps, then split the hair and call it a locally 'based' business.

Secondly, yes - when any organisation seeks to do something positive like this, it obviously makes a choice, depending on the factors that drove the initial proposal.

Now if that choice had been an Internationally known favourite, the chances that the relationship between Stardock & the chosen agency, would have been a mostly administrative one, are fairly high. There's nothing to suggest that Stardock has chosen to make a long term corporate commitment to the charity of choice.

Given that situation, where the donation is not part of a corporate relationship, with no expectation of further support, then when you're supporting a local resource, where faces are put to names etc, points of commonality, such as other shared local networks, then the likelyhood that the donor will want to continue to support that agency beyond the single event is in my experience increased.
on Nov 02, 2007

Phil,

I understand your point on giving to less fortunate countries, it's a good one.  And like I said, this is our first attempt at anything like this, so there's no question we'll be learning a lot from this for future such drives.  Your argument has made me add "consider hospitals in poorer countries" to the list I've started for the next drive.

It's a learning process, and I need feedback like yours from the community to figure out how we can do it even better next time.

-Mike

on Nov 02, 2007
@Phil,

In fairness, looking at how I wrote my first post, I can see that it looked as if I was suggesting that Multi-National agencies are inherently incapable of building on an event. My bad, I was having a rare crack at brevity. I should have taken more care & qualified my initial statement.

My apologies.
Andy
on Nov 02, 2007
Thanks Mike.

No probs Andy.

Brevity... a term with which I am unfamiliar!

Commander Phil
on Nov 02, 2007
Woo Woo!
At the start of the first full day of the drive:



How cool is that?
The really is a wonderful community.
Thanks for being part of my family.
on Nov 02, 2007

'brevity' ....lasting only a short time...

I think the word you were looking for was/is 'levity' ....amusement ...

on Nov 02, 2007

brevity/levity

A very short joke?   

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