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Can you SEE the music, man!? Listen to the colors!
Published on August 4, 2006 By Zoomba In WinCustomize News
It's been 24 years since the introduction of the audio CD back in 1982.  Since then, it has reigned supreme as the preferred physical format for music (and in more recent years, for computer software), but sales have finally started to drop.  A combination of competing distribution methods, and a drop in consumer interest in recently released titles has brought record companies such as Warner Music Group back to the drawing board to figure out what the next step is in the consumer music market.  In the physical space of course.

The Wall Street Journal today has a piece detailing the next step in physical formats and content in the music world.  DVD albums.  Essentially "Super CDs", DVD albums would contain the audio tracks, pre-ripped versions of the tracks for users to copy down to their PC and later burn to a CD, video extras, song remixes, ring tones, photos and more.   Rumor has it that the digital tracks would be provided by Apple Computer, who already has a large library of digitized music through its iTunes Music Store.

Questions remain however over the success of the new format.  No prices have been announced, except to say that consumers should expect prices to be higher than current standard CDs to cover the cost of the extras.  Additionally, these new discs will not be playable in standard CD players.  Consumers will ahve to copy the digital tracks to their computer and then burn CDs if they want to listen to their music in the car, on a discman, or anywhere that doesn't have a DVD player available.  Also, there's no word right now on Digital Rights Management restrictions that would limit how users could archive or format-shift their music.


Comments
on Aug 04, 2006
I don't see consumers buying into this type of format. I'm pretty happy with the way things are now. I think they should spend more time on Audio & Video Codecs that are better than even MP3pro is. A smaller footprint would be the best way to go so maybe more songs on a CD can be accomplished other than the standard WMA now.
on Aug 04, 2006
That's what everybody said when they announced compact discs.
on Aug 04, 2006
this sounds pretty pointless to me. When I buy a CD, it's for the music. I don't give a rats booty about vidoes, ringtones, photos or whatever other "extras" (advertisements, other junk) are included. Just gimme my damn music. Save all the other crap for downloading.
on Aug 04, 2006
This sounds like what the music industry got into after they botched up the DVD-Audio and SACD formats, except with lower quality and more pointless stuff tossed in.
on Aug 04, 2006
They're addressing every problem in the industry EXCEPT the crappy music.
on Aug 04, 2006
Ha Ha Ha...good one Zoomba, you are right, they need to concentrate on better quality tunes to listen to.
on Aug 04, 2006
The music industry would also do better by lowering the cost of a cd!!!!! The fact is that most people buy a cd for 1 or 2 songs and then maaaaaaaaaybeeeee the artist/group. That is why the music industry is losing. Same with the software industry, if they lowered their prices they would have less problems getting sales. The NEW school of sales is about making alot of money quickly.. The OLD school is still the proven way of doing things correctly. College idiots that run these companies don't get the old school and never will until they are laying in the gutter with the old drunks that tried the new school!!! Stick with what they have and make it affordable and with what the average consumers want and not what they think we want is what I say!!!

Speedy
on Aug 04, 2006
Speedy's right...DVDs contain 2 hours of video AND music AND extras for an average cost that is LESS than the audio only CD. And we all know the money ISN'T going to the artists...ahem.

So, the music industry should be trying to find ways like this to keep the price artificially high and/or just cut the price of the audio only CDs down to something that people will feel is on parity with other media.

I can buy the 2 good songs off any online music service for $2 or the entire album for $10. I would pay $10 for a CD to get the physical media (no DRM) and the liner notes/lyrics. Anything more than that would be insane.
on Aug 04, 2006
Zoomba...your recent arrival as a daily contributer is an asset to WC as your pieces are always well researched & insightful...keep up the great work...& thx so much
on Aug 04, 2006
i'm suprised it took them so long to get started on this. Dvd players have been capable of this for a long time, and you have the opportunity to provide really high resolution music in multiple channels. So why the wait? their first attempt to retain cd customers from going digital was to improve album art and include extras on cds. well how able adding more video, or higher def sound? if more bands put out sets like the Tool box set, this would have been a big hit.

they're too slow, in my opinion, to challenge people who are going for the ease and mobility of online-music store digital music.

This is me playing the world's smallest violin ...
on Aug 04, 2006
I won't buy DVD music like this is talking about. When I buy a CD I want a CD. I don't want to have to copy tracks to the computer and then burn them.
I agree the prices turn me off to buying CD's. When you can get a movie for the same price it doesn't make any sense. At least some stores have woken up and provide a way to hear tracks before purchasing, though some lag there as well.
I like when you get hidden tracks on a CD or even when they fill it up. Often CD's are barely half full.
One thing to go along with having good music to buy is we need radio stations that are willing to play a variety instead of the same old songs over and over. Radio stations are unwilling to open up their playlists, so they are encouraging us to find alternatives.
on Aug 04, 2006
Don't get me started on radio stations...
on Aug 04, 2006

I would like a music dvd that just has lots of songs on it.  It'd be great for collections or long works like The Phantom of the Opera and Les Miserables.

Although a ringtone for the them song for Firefly would be awesome.

on Aug 05, 2006
Audio DVD has already been out for a while and hasn't really caught on. Record companies have resorted to releasing CD/DVD hybrids where one side is an Audio CD and the other side is either an Audio DVD or a Video DVD and may even contain DVD-ROM content that can be accessed with a PC.
on Aug 05, 2006
The record industry still refuses to realise or admit that CD's are overpriced in the first place ! Where is DVD-Audio ? music recorded in 5.1 is what ive been waiting for.