It's been a big week so far for Apple and its iTunes Music Store. Yesterday, it was announced that you can now purchase feature-length, near-dvd quality movies from the service, which recently began offering select television shows from networks such as ABC, Comedy Central, SciFi and others. Movies on the service are currently only from Disney-owned studios (Disney, Mirimax, Touchstone etc.) but plans are to expand out to other studios in the future. This places Apple in direct competition with Amazon's Unbox movie service.
Additionally, BetaNews is reporting today that soon you will be able to get highlight videos and the NFL GameDay Sunday Wrap-Up show from your favorite pro football games. September 18th is the expected launch date for the NFL content. Individual video items would cost $1.99 a piece, with the option to get a season pass for highlight videos ($24.99 per team), or the NFL GameDay videos ($19.99 for the season).