From everyone's favorite electronics company comes the newest entry into the eBook reader market; The Sony Reader. The new device, instead of using a standard LCD screen like previous devices, uses a new "E Ink" technology that is much easier to read over extended periods of time. The screen on the device is roughly 6" diagonally, giving it close to the viewing size of a regular paperback novel.
Sony says the device will read documents in a variety of formats, including DRM protected eBooks, PDFs and standard text files. Additionally, it will be able to receive RSS feeds, view images and play MP3s.
The device costs about $350 and will start shipping around the end of October.