In a world where Google dominates the online landscape, and often a company's fortunes rise and fall along with their Google PageRank, it's no surprise that newspapers, often slow to catch up to the advance of technology, are finding that their favorite, catchy headlines, make it impossible for readers to find their stories through popular search engines.  The witty taglines that are interesting to read and chuckle at over your morning coffee don't perform well when users search by descriptive and straight-forward terms.

CNet News has a fairly good article examining how media outlets are starting to pick up on the science of Search Engine Optimization (or SEO) and are beginning to tailor their websites and articles to place higher when web surfers go googling.